Beware of Wielding Unwieldy Jargon

Beware of Wielding Unwieldy Jargon Beware of Wielding Unwieldy Jargon Beware of Wielding Unwieldy Jargon By Mark Nichol This post pertains to the pitfalls of employing jargon to convey ideas without considering that colorful usage may confound instead of convey. I once edited a book that referred to â€Å"dual-wielding pistols,† a reference to the trademark weapons of a movie character: a brace of flintlock pistols. Mentally shaking my head in mild consternation, I revised what I considered an exceedingly awkward and misleading effort to express that the character routinely fought with both guns at once- a dynamic image commonly seen in action films, but one that depicts a strategy seldom employed in real life. As it turns out (meaning, I did some research), the phrase is valid, but not as the author employed it. Websites and publications devoted to firearms sometimes refer to dual-wielding handguns- but with dual-wielding operating as a phrasal verb, not a phrasal adjective. One can use the phrase to refer to the action of firing two handguns at once (â€Å"Is dual-wielding pistols practical?†). However, because no firearms are specifically designed to be used in parallel- presumably (meaning, my research didn’t turn up any such weaponry), there is no such thing as dual-wielding pistols- there is no reason for such phrasing. Therefore, though the phrase exists, it was not correct as employed. And even if it had been used as a phrasal verb, although any reasonably intelligent reader could be expected to understand the phrase, because it is jargon, it would be more courteous to all readers to simply write something like â€Å"wielding two pistols at once.† The lesson for writers is, one can be clear, concise, or both, but if you must choose between clear and concise, be clear. Speaking of phrasal adjectives, one hallmark of jargon is to omit hyphenation in some such phrases, as they are understood to be terms of art (words or phrases understood by a certain readership and not requiring explanation or the hand-holding treatment hyphenation provides). Therefore, although the phrasal adjective in, for example, â€Å"data-governance initiatives† would generally be hyphenated in lay publications to clarify that the reference is to initiatives regarding governance of data, not governance initiatives pertaining to data, publishers of content intended for readers familiar with the concept might consider the helpful hyphen superfluous. (For clarity and consistency, such publishers should codify this style in a manual accessible- and familiar- to a publications writers and editors.) In publications intended for the general public, however, dictionary usage should guide writers and editors in treatment of phrasal adjectives. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:What Does [sic] Mean?Connotations of 35 Words for Funny PeopleTitled versus Entitled

The eNotes Blog Dispatches from an eNotes Roaming Correspondent New Adventures and DreamJobs

Dispatches from an Roaming Correspondent New Adventures and DreamJobs When I graduated from the University of Washington, I immediately started my dream career. Was it a position of prestige and wealth, you ask? Am I rolling in Franklins? Am I some rockstar, mogul, or entrepreneur? Have I launched my humanities degree into some lucrative business venture or position of power? Nope, none of that- after I graduated, I cobbled together several freelance jobs, contract positions, volunteer work, and internships. And now, a year later, I am about to move to Morocco to work as a youth development specialist through the Peace Corps. For me, a dream career means constant adventure, innovation, and education. I can’t stand staid days of formula and routine. I’m a perpetual student, which doesn’t just mean I’m still considering that PhD path- it means that I actively seek out new ideas and information. This past year, my first year of Real Adulthood, I have learned so much about myself. I feel secure in my present and excited for my future- and I truly believe that I feel this way because of my patchwork quilt of a career choice. Everything I’ve been doing has given me insight into my future. I have been working as a tutor and teacher’s assistant, which has solidified my resolve to always work in the education sector. I’ve connected with so many inspiring students- our world’s future leaders and thinkers. I have been volunteering with organizations like the International Rescue Committee and Neighborhood House, which have connected me with grassroots community efforts in my city. I interned with Seattle Arts Lectures, which meant I got to support amazing programming and work with brilliant local writers. I wrote poems and news stories, which found homes at various wonderful publications. I’m literally doing everything I’ve ever dreamed of in a career: teaching, learning, reading, writing, getting published, and collaborating with smart and caring colleagues. I specifically want to talk about one of the best opportunities I’ve ever had: this gig right here, writing for as an Editorial Intern. It blows my mind whenever I think about the fact that I actually get paid to annotate Shakespeare plays, examine classic novels, and edit resources for research. When I was a young bookworm, this was what I imagined when I considered the maxim of â€Å"following your passion,† but I never expected this dream to come true. I’m living an English major’s fantasy! Through , not only do I get to interact everyday with literary greats like Zora Neale Hurston, Harper Lee, Amy Tan, Ray Bradbury, and Chinua Achebe- but also with a community of educators and students from all around the world. Obviously, the same career path doesn’t work for everyone. Not everyone is like me- a person who gets excited about analyzing gender roles in Macbeth or linking Transcendentalist theories with Romantic poetry (AKA a complete nerd). But even if you don’t idolize John Berryman or Maya Angelou, the lessons I’ve learned from my work experiences can also apply to you. This is what working at has taught me about â€Å"dream jobs†: Value yourself and make sure others value you. At the beginning of the year, I had a contract position that I disliked. Although I loved the work itself, my supervisors at that company did not respect me. They manipulated my dedication and consistently shortchanged me. It took me a while to realize that my work was worth a lot more than they thought it was. The people at , however, are the coolest. This blog post is an indication of how great I think they are! They only asked me to write a post about my post-graduate job-finding experiences, but it’s somehow turned into an -love-apalooza†¦ Even though everyone else here has a lot more knowledge than me, they always value my input- and that means the world. Plus, in this post-grad world of exploitation via unpaid internships, actually pays interns! That sort of economic leveling makes all the difference. Go for what makes you feel useful and competent. In other words, utilize your strengths. The advice I used to give was â€Å"pursue your passions,† but young people would always respond that they didn’t know what they were passionate about. I realized that there’s no need to pressure yourself into that kind of powerful declaration before you’re ready! Instead, focus on doing what you’re pretty good at. At , the times I felt most fulfilled were the times I took initiative in something small like suggesting a new way to tell students about our Homework Help pages or writing a particularly solid Text Insight. Your contributions don’t always have to be monumental- it’s little building blocks that keep companies and organizations going! Do work that you believe in. Most of the stuff I did at kept me intellectually stimulated, but gonna be honest- all jobs will have moments of drudgery. However, if the ultimate goal of what you’re doing matters to you, it’s much easier to get through these moments! So even when my eyeballs were about to fall out from scrolling endlessly down Excel spreadsheets and Google docs, I persevered because of my loyalty to the company. The conversations at are all about helping students and enhancing the education experience. makes learning easier without resorting to plagiarism or other shortcuts. It’s a company that is inherently ethical and compassionate, not just because it’s a good business practice! This is kind of cheesy, but it’s true that loving the mission of your workplace makes everything more productive and fun. Whatever your dream job is- even if you’re not sure what it is- these things are really important. I’m applying these -curated lessons to the next phase of my personal dream career. During the next two years, I will do my very best to remember to value myself and ensure that others value my work, use my strengths to create useful projects, and sustain work that I wholeheartedly believe in. In Morocco, I will be teaching English, facilitating youth skill development projects, organizing girls’ groups, and other grand adventures. I’ll do my best to keep the community  updated! Yours truly, Julie Feng

Netflix Essay Example | Topics and Well Written Essays - 1000 words

Netflix - Essay Example The first part of this paper will analyse Netflix products, its competitors, the company’s competitive strategy as well as its value chain. Part two of the paper will evaluate how Netflix applied art and science through various information communication technologies to boost its operations. Netflix products Netflix has more than 33 million subscribers in 40 countries that can rent DVDs or download movies for a monthly fee through Netflix.com. The company also has mail delivery services where movie deliveries takes place through the US Postal services from distribution centers that are located in the major cities in the country. More so, the movies streaming reaches800 devices that include PCs, TVs, and mobile application (Nelson and Quick, 2012). This means that the company’s products and services are DVD vending, and selling physically and through the internet, mail delivery services and video demand services online. ... The other competitors Amazon prime, who freely ships on millions of items and rented eBooks. The problem that Amazon prime has is that customers are required to purchase an entire year of prime for $ 79; hence discouraging customers (Nelson and Quick, 2012). To add up the competitor list is HBO GO owned by Time Warner, who offers unlimited access via website login. In spite of HBO Go great web interface, it still tethers to the cable networks. Vudu, Wal-Mart partner has also joined the industry, adding up the competitor list and it allows subscribers to stream instantly on Walmart.com. What is Netflix competitive strategy? The main competitive strategy that Netflix uses to beat competitors is product differentiation. This is the case because the company offers old products (movies) in new modernized ways. For instance, the company still mixes the old mail delivery and online streaming in movie delivery, which helps it target diverse customers (Nelson and Quick, 2012). This is excepti onal because no other company in the industry uses the old mail delivery; hence creating a differentiation. This strategy not only creates a differentiation to the customers but also eases customer’s delivery of movies because most customers get the movies at the comfort of their homes through mail and still return them through the same mail. This convenience is a great attraction to customers who end up becoming loyal to Netflix. Netflix value chain analysis Every business should look forward to reducing logistical costs as well as perceptive sales, which eventually keep the company viable. Netflix has strategically organized its value chain because it is cable to accurately, forecast demand given that

Analysis of Very Painful Questions about New Orleans Essay

Analysis of Very Painful Questions about New Orleans - Essay Example Who will have the answers and who will break out of silence to defend the thousand’s of victimized families of that area? Sadly, no one came out and every one amongst the people in the Bush administration including Bush himself either kept defending his government or kept playing the blame game. The then President was of the view that they were not aware that such a catastrophe would upheld such a large area in a matter of hours and that their rescue efforts were in time for the rescue operations. As expressed by a famous American actor, Robin Williams about politics that in, â€Å"politics: â€Å"Poli† a Latin word meaning â€Å"many†; and â€Å"tics† meaning â€Å"blood sucking creatures†.† says it all about them. Politicians are actors by nature and politicians by default. They just know how to read scripts and how to divert an on going situation in their favor. They have the ability to listen to their critics and have the mechanism to res pond to them as well. Now coming on to the painful events that lead to this outrageous water flow in the area of New Orleans. No one can deny the fact that there were leadership flaws in the rescue operation. Was there a delay because of the cast and color of the residents of that area or was there an actual delay by the rescue authorities? This is a question that remains to be answered. Questions have also been raised about the break down of the pumping station # 6 in connection to the breach of the Industrial Canal levee. There have been speculations of the involvement of a barge in accelerating the flooding of water and there have been queries about the inter locking of explosive charges and the destruction caused by the Katrina Hurricane. Explanations and clarifications to every question are very important and vital to avoid any future un-happenings. One un-relishing fact is that there was almost a one day gap between the Katrina Hurricane and the break down of the levee in the New Orleans. (University of California) The time phase between the two happenings have certainly raised doubts in the minds of the truth seekers that how can a levee cut loose after surviving winds of over 100 mph? The federal government responded and answered that it could have been the second gust of strong winds that took apart the levee? On the other hand the meteorologists saw the funny side of it and replied back that a hurricane can never create a â€Å"secondary storm surge† especially after the initial burst and destruction caused by the Katrina Hurricane. Therefore, this question certainly raised some suspicions over the levee break and the set of events that took place on the 29th and the 30th of August in drowning hundreds of people that took them to the land of no return. Light has also been thrown on the presence of a barge besides the floodwall. Queries have been raised that no sensible person would park a barge in a state of a Hurricane, when he knows that the barge would be butchered by the Hurricane into dozens of pieces. This skepticism lead the nitty-gritty people to look out for any self seeking piece of information that proves that apart from the Katrina Hurricane, the breaking of the levee was a planned episode runned by the government. The belief of the people strengthened when they examined the past and saw that such vicious and unethical acts have been carried out and supervised by the government itself which included the destruction of the Murrah Building and of the downfall of the

Sophie Neveu Finds the Truth Essay Example for Free

Sophie Neveu Finds the Truth Essay In the Da Vinci Code by Dan Brown, Sophie embarks on a journey to not only to find the Holy Grail but also the truth about her family. Sophie’s character changed a lot throughout the story, she became a lot more aware about what is goes on in the world and how one’s past and history can have a big impact in life. She had to learn and grow as a person because of how much pressure she was on while figuring out the answers to all of the secret messages her grandfather left her. She also had to face a lot of difficulties due to the fact that she had so many people standing in the way and trying to hurt her and reveal the secret. Sophie Neveu is the granddaughter of the Grand Master of the Priory of Sion, Jacques Sauniere, the only real background we have of her is that her grandfather raised her from a very early age, after her parents were killed in a car accident (82). We find out that Sauniere trained her to solve complicated word puzzles as a young girl and that it was these puzzles and riddles that sparked her interest in solving them (218). The fact that she was exposed to puzzles and riddles when she was a child is likely the reason why she ended up working in a field that revolved around that topic. One of the things that give us some insight into Sophie’s personality is when we are told about a day when she accidentally discovered a strange key in her grandfathers room inscribed with the initials P.S. (118). This isn’t until much deeper into the book but it really defines who Sophie Neveu is because it shows how she struggled to find the truth about her family’s history from a very young age and that Sauniere was keeping secrets from her. This caused her to get even more curious about her past and is one of the main reasons why she becomes so dedicated to finding the Grail. Something that is really interesting about Sophie is the fact that her name’s meaning is that of the ancient goddess of wisdom, the icon of the divine feminine, Sophia; which means wisdom, this is very interesting becau se she does display wisdom at many points throughout the novel and out-shinning Robert most of the time. Throughout the book Sophie learns the reasons behind her grandfathers strange behavior and why he kept so many things hidden from her. At the beginning of the story we are told that she had stopped all forms of communication from her grandfather because of an estrange ritual she saw him be a part of and we are told that she had not spoken or seen him until the night of his murder (76-77). This shows that at a very young age Sophie had to deal with a very traumatic experience that shaped her personality and made her become a strong woman and caused her to not show much emotion. Sophie is a cryptologist working for the Parisian police and therefore a very intelligent woman. She shows she’s intelligent because she realizes that the message â€Å"P.S: Find Robert Langdon† is meant for her; She delivers a message to Robert Langdon letting him know that Officer Fache finds him as the prime suspect of Sauniere’s death. She reveals to Langdon that she is Sauniere’ s granddaughter and tells Langdon that she was sure of it because her grandfather used to call her Princess Sophie as a child. (76-77). Sophie’s talk to Langdon in the bathroom of the Louvre sets up the plot for the entire novel as well as give us some very important background information about Sophie, not only do we become aware of how intelligent she is but we also realize that she is brave enough to go against Fache and the Parisian police if it means finding out the truth about her past and family. Sophie doesn’t tell anybody else about the message her grandfather left her because she realizes that if her grandfather didn’t want anyone else to know what had happened. Being the only one that knows that Sauniere was hiding something important causes Sophie to act impulsively and helps Langdon escape from the police. It isn’t until farther into the book that we are told that her grandfather raised her from a after her parents were killed in a car accident and that he then proceeded to train her to solve complicated word puzzles and even made a cryptex for her (216). We are given brief flashbacks of her life, which prove that she was curious and hungry for knowledge from an early age. An example of this is that we are told that she accidentally discovered a strange key in her grandfathers room inscribed with the initials P.S. and that she tried looking for information about her family but anytime she tried Sauniere would get mad and tell her to forget about them. (118). This has a lot to do with her personality as an adult and being part of the Parisian police as a cryptographer, the fact that she spends her days at work figuring out puzzles and hidden messages shows that living with Sauniere made her become good at unscrambling and finding out the truth, the way she was brought up by Sauniere shaped her personality to be that of a person who doesn’t fully trust people and that is worthy of knowing important information such as the location of the Holy Grail. Sophie finds out at the end of the book that she is a descendant of the Merovingians, a living descendant of Jesus Christ and Mary Magdalene and that she is; literally, what her grandfather nicknamed her when she was a child: â€Å"Princess Sophie.† She also finds out that Sauniere wasn’t really her grandfather but that since he was the Grand Master of the Priory of Sion she would be safer with him. He chose to protect her and prepare her for what he knew was coming. The rest of the Priory then welcomes Sophie and tell her that they will protect her. At the beginning Sophie is brave and intelligent, she exhibits confidence and knowledge about her job and surroundings, but thought-out the novel and as she starts to unravel more of the secret and the Holy Grail she seems to leave that confidence behind and start questioning he past and who Sauniere really was. She starts showing more emotion throughout the novel and the closer we get to the end. Sophie is a strong woman who got a bit confused because of the uncertainty of her past and not knowing that she could trust. Works Cited Brown, Dan. The De Vinci Code, NY: Anchor, 2003. Print.

The Essential Nile :: History

Many features of civilization have evolved over time to become what one commonly thinks of as "civilized society." The development of government and writing in the classical civilization of Egypt can be credited to the reliability of the Nile River. The Nile was a source of unification and centralization in the Egyptian society, helping in the development of government and writing with the growth of surpluses. The Nile River, because of its predictable cycles, "unified and centered" the Egyptian society. Because of its predictability , the Nile "created a stable agriculture." All the Egyptians needed to do was to "put seeds in the mud, have pigs trample the seeds down into the ground, and when the time came, harvest the crop." Essentially, the river was important to the well- being of the cities, and was a vital source for irrigation. Not only did the river provide a steady flow of water, its flooding also provided fertile silt. Planted in this fertile soil, crops grew abundantly and allowed for the facilitation and development of surpluses. Beginning about 5000 B.C.E., farming had already been instituted along the banks of the Nile. But it wasn't until later (3200 B.C.E.) that real agricultural advances occurred. Encouraged by the stability of their farming, the Egyptians were able to develop surpluses in the area. This abundance (which allowed for the evolution and advancement of culture because it encouraged more people to specialize in crafts other than farming) led to a division of labor, and then to social stratification. The improvement of agricultural methods also led to the enlargement of cities. This enlargement then led to the need for bureaucracy and administration, and eventually toward the advent of writing.

Curry Powder Indusrty

INDUSTRY PROFILE India is a land of spices where many varieties are grown in the different regions of the country. The people of the country are fond of spicy food so the spices are the most important ingredient in any Indian dish. The nation is not just the big producer and consumer of spices but also a major player in international market, exporting the surplus and importing the deficit. Spices play an important role in enhancing the flavor and taste of the processed foods. They are also used in the medicines because of their carminative, simulative and digestive properties. India produces almost all the known spices and is the largest exporter of this commodity. Ground spices are extensively used in all types of curried dishes in India and abroad. Although spices are traded chiefly in an unprocessed form, a small yet significant quantity enters international trade as spice powders. Curry powder is the foremost of those blends or mixes and sometimes consists of 20 or more spices designed to add the characteristic flavor of an Indian curry, which is appreciated all over the world. Apart from the overseas market, processed curry powder is becoming popular in the domestic market also. Hence the demand for unadulterated spices and curry powder in attractive handy packaging is fast emerging. FOOD INDUSTRY IN INDIA In India, agricultural and dairy sector have achieved remarkable successes over the last three and half decades. Besides being one of the world’s largest producers of food grains. India ranks second in the world in the production of fruits and vegetables and first in milk production providing much needed foods security to the nation. India is one of the world’s major food producers but accounts for less than 1. 5%of international food trade. The value of the Indian food industry has increased from 3. 09 trillion in 1993-94 to Rs. 3. 99 trillion in 2000-01. The segment with largest growth potential have been identified as dairy, fruits and vegetables and poultry. Food marketing is a highly regulated industry. Regulation in food marketing attempted regulates competition and monopolistic condition facilitates trade, protect consumers and directly influence food price and faster economic and social progress. India produces variety of spice products. No country in the world produces as much kind of spices products as India producing. The Indian spices and curry powder market plays an important role in the daily life of Indians. Now, curry powder industries have a prominent role in food product industry in India INDIAN SPICES India is the largest producers of spices in the world as the weather is apparently suitable for the cultivation of spices. Spices are cultivating in 28 states and 7 territorial provinces in India. As of now, India is producing around 2. 5 million tones of various spices valued approximately 3 billion US$ and holding a premier position in the world. Moreover India is the major exporters of spices in the world under the auspicious of India government owned â€Å"Spices board of India†, which is the apex body for the export promotion of spices in India. This was established in 1987. The board plays a far reaching and influential role as a development, regulatory and promotional agency for Indian spices. In early days Indian people were stored the various kinds of spices such as chilly, turmeric, coriander and so on, for preparing the various dishes and gravies. These spices were separately and blending depends on the nature of dishes. Spices used to flavor with the help of indigenous tools at home by women, as that was the custom during that period. In course of time situations are changed, people are forced to use electronic devices in order to reduce their domestic job. In turns, they used readymade curry powders at their home. Gradually they have fallen in to a habit of using instant curry powders from the open market. Taken stock of this situations several firms were came forward to launch curry powder industries. That is why curry powder industries were emerging immensely all over the country. As of now curry powder industries have a prominent role in Food industry in India. CURRY POWDER The name Curry powder today is synonymous with the Indian food. The word curry is believed to be delivered from the South Indian Tamil World ‘Karhi’. During the British Raj in India, â€Å"curry† evolved as the world described Indian food cooked in this spices sauce. Over the years, the foreigners, especially British who leaved or visited India . Slowly started to introduce the curry to outside the world. The good commercial curry powder was hard to find during the early days. People had to make curry powder from scratch if they wanted quality. However, now many good curry powders are easily found in India as well as western super markets. Curry powder is blend or mixture of the different spices, which defers according to geographic regions or personal preference. CURRY POWDER INDUSTRY In the scenario, economy exhibits high line of consumerism. The curry powder industry has witnessed the entry of many companies in the Indian market by pumping huge amount of capital in order to capture the market share. However many domestic companies have emerged with various attraction products with a view to overcome the country wide companies and capturing a large number of customers. On our observation most of the companies are performing satisfactorily for a particular brand to move fast in the market it has to meet the 4 A’s. That is the market customers should be aware of it, should be an acceptable, available and affordable. Obviously, the manufactures should understand the need and wants of the customer and provides total satisfaction in order to succeed in the business world. Curry powder is a well known name among the Indian people. It is the combination of finely powdered spices. For each dish there are different curry powder spices. For each dish there are different curry powders but the ingredients are more or less the same. Now a day’s most of the housewives are using this ready-made curry powder and so the quantity required is increasing day by day. So this is an industry by which a new entrepreneur can start without second though. But the manufacturers should give attention for capturing the market. Now days not only the urban people but villages also have a craze for these ready-made curry powders. There is a good market for curry powder in India and abroad. The major players in the curry powder in India are; Eastern, Melam, Mangala, Saras, etc. As Kerala’s largest producer of condiments, â€Å"Eastern Condiments (P) Ltd† has helped to keep the famous spice route alive. With an experience of over 30 years in producing spices, they have provided their consumers with consistently high quality powders and blends â€Å"Melam† the word means a multiple of musical instruments in harmony creating a fast of exotic and exquisite music. M. V. J. Foods (India) (P) Ltd. Cochin brings out a variety curry powder and spice powder under the brand name Melam. The melam range is vast and includes a great variety of perception. â€Å"devon, THE SPICE of life† deven foods gives a wide range of aromatic spice powders and curry powders for all culinary needs. They use only best quality spices and process them in appropriate condition. â€Å"Sara spice† is the condiment producing unit of the Anna group. Company is involved in the production and exports of Indian spices. Like curry powder, Masala powder, Indian whole spices since the past two decades. CURRY POWDER MARKET Although Indian spices have been in the world market for several centuries, the curry powder business, particularly curry masala (blender, spices) has not been exploited by the Indian entrepreneurs to a significant extent. Export of this product has not registered any significant growth producers in un organized sector have dominated the domestic market, for curry powder and curry masala . Obviously the curry powder growth industries brand promotion continues to be significant till recently. However, few manufacturers from the organized sector have been promoting branded products in Kerala market recently. Competition has turned to be aggressive with the stagnation in the international market. Producing of curry powder and curry masala are involving in marketing strategies to ensure significant market shares although in specific segment DOMESTIC MARKET The India market for curry powder is estimated at Rs. 500 Cr. This is account for 25% of world consumption of curry powders. The curry powder market is estimated to be around Rs. 150Cr, with approximate 35% of market in south India. The curry powder market in Kerala is estimated at Rs 70 Cr. The market can be categorized in to 3 groups. * The premium segment The medium segment * Un organized sector In the previous segment the major brands in the market are Everest, Melam Saras and MDH . the study done by various authorities revels that moast popular Brand in the premium segment is Everest with 30% market share . Melam had 50% market share, while other brads had a negligible share in the premium segment. However, the premium makes up only 30% of the total market of curry powder in Kerala. The medium segment consist 50% of total curry powder market, Easter is the market leader in the segment. The unorganized segment consists of 20% of the total curry powder market. INTERNATIONAL MARKET Exports of spices from India usually take place in bulk form. The export of value added products are few, as none competitive prices cannot survive in the International market. Curry powder is value added spice product. the world consumption of curry powder is estimated to be 20000 metric tons in 2004, 2005. Exports of curry powder from Indian keep fluctuating between 2500 to 3500 metric tons . An analysis of annual exports of curry powders from India reveals that the exports do not show much variation . in total value terms the figures have been increasing over the years . In Indian curry powder industries, there was a few curry powder industries were existed of the beginning of which the following firms were the main producers. * MDH * EVEREST In Kerala the following a few companies were existed in producing curry powders in early stages viz. * Techno curry powder * Ambika curry powder * Rani curry powder The following are the some of the manufacturers and exporters of curry powders in India. * Asha impex (P) Ltd * Alvel sales * Amas spices * Anand Exportes * Anil grover &co * Aries Exports * B. M entrprices * Brahmins food products * C. B. R masala